Made up of a group of creative and seasoned design professionals, backed by almost 20 years of industry experience, Raad Ghantous & Associates / RG&A prides its self on a body of work that reflects a clear understanding of the many facets and demands of projects. Our goal is always to provide the very highest level of design to our clients. All considerations, from aesthetic, cultural and geographic location, to budget and completion dates, are taken into account by us when developing a customizing program for the work to be done.
In keeping with our comprehensive design philosophy to be truly a fully integrated turnkey asset, we offer a broad range of services.
It is no surprise businesses spend plenty of money on design every year, and those businesses may include your competitors. So, what makes design such a powerful tool? It’s simple really. Design is about people. As designers, we solve problems by working out the impact that your product or services will have on the people that use it. Whatever you’re designing, people -- your customers, your team -- are at the heart of it. Your design can’t help but be user friendly, people can’t help but like what you do. Design, as such, is a process. A process that must be flexible enough to meet the known needs of the client, as well as identify possible new opportunities. Different design firms manage the process of design in different ways.
At RG&A, our process is as follows:
The first step in the process—understanding you as the client, your product, service, and business world through intensive research, strategic analysis and user understanding. We gain understanding of your current and potential customer profile, awareness of competition, and cultivate opportunities worth pursuing.
Having defined the sustainable, strategic framework to be used in the design phase of the process, we explore initial ideas, concepts and solutions that address our clients’ challenges.
Through fluid, collaborative and interactive communication, with the aid of sketches and plans that were conceived during the design phase are refined into an effective and efficient reality.
This is our execution and launch phase. This is where the full manifestation of the phases that have come before takes place. Here’s where we specifically document and deliver project details to the client for implementation, where we describe the design so that it can be fully realized, customizing the process of implementation to fit the client’s needs, corporate culture, and philosophy.
Helping to further leverage the developed design solutions to enhance customer experience and grow the appeal of your business or brand. In this phase, we can help create and enhance a loyal following and develop strong, sustainable relationships for your business, through our Branding, Positioning, and Social Media consultation services.
The initial meeting is always complimentary and the fees are based on either an hourly rate or a flat fee that reflects the overall budget and scope of the project.
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